Capital
Trust Real Estate Corp Phone (305) 668-6500
- Fax (305) 668-6200
8603
South Dixie Highway, Suite 206, Miami, FL 33143
To sell your home,
you'll need more than yard signs and advertisements. You need a Sales Associate
who will work as your Trusted Advisor, Skilled Negotiator and Expert
Your
Capital Trust Real Estate Sales
Associate can help you
sell your home more quickly and easily by:
- Helping you set the
right price on your home to attract the right buyers and the sales
professionals who work with these buyers.
- Gathering data that
will present your house and neighborhood in the best light.
- Targeting the market
where the most likely buyers will be.
- Qualifying calls
from people who may be more curious than serious about buying
- Showing your home to
the best prospects
- Accessing an
established local network
- Skillfully assisting
you during the offer process
- Doing the necessary
paperwork and legwork in a timely manner.
- Guiding you through
settlement.
Six Elements of a Sale
1-
Asking Price
This
is the number one factor in the sale of your home. The actual market value is
determined by what a buyer is willing to pay. Through their research, your Capital
Trust Real Estate Sales Associate will assist you in determining the most
appropriate sales price. Their customized sales and marketing program will then
target exposure to a large segment of potential buyers.
2-
Property Location
The
second most important factor in the buyer's mind is location. The proximity to
area amenities and schools is typically a concern. In addition, street traffic,
proximity to expressways and public transportation are considerations.
3-
Property Condition
Buyers
consider the structural and mechanical integrity of your home as well as the
upkeep and cosmetic appeal. Neutral décor, including floor and wall coverings,
appliances and fixtures, offers the broadest appeal to potential buyers.
4-Market
Conditions
Interest rates, competition from other properties, the
economy and consumer confidence all influence the sale of your home and are
beyond your control. The best response to these conditions is expert marketing
and pricing strategy.
5-
Contract Terms
The terms of the sale can make or break a contract. For
instance, house sale contingencies, closing dates and exclusions of accessories
or fixtures should always be handled clearly up front in order to avoid any
confusion that could affect the sale.
6-
Marketing
When marketing and advertising are done correctly, your
home will sell more quickly and command a higher price. But every property is
unique and the marketing plan should be designed to target those buyers most
likely to want your home. Special attention should be paid to the most popular
sources buyers use to find the homes they purchase.
